Our premium brand places you in the front row with run-way worthy style and wardrobe staples. Bringing you the highest quality, without the designer price tag.
Our chief designer, Emanuela Tellaroli has spent many years designing beautiful clothes for high-end Italian fashion houses. Today, she dedicates her passion towards her own fashion label - Tema Moda and is looking forward to bringing the beauty of Italian fashion to Australia.
Emanuela doesn’t believe much has changed in her long history as a seamstress, but these days spends a lot more time in researching the quality of fabrics, durability, practicability, and more importantly sustainability and eco-friendliness.
For Emanuela, the fabrics have always been incredibly beautiful, but today, we understand a lot more about their origins and which fabrics harm the environment and those ones that are more gentle to the earth.
At Tema Moda we source the very best of products. Our clothes are 100% genuine Italian made. And with this, comes quality, durability and sustainability.
Tema Moda’s process begins with using natural products to prepare fabrics favouring silk, organic cotton and linen while avoiding synthetics.
Synthetic fabric is harmful to landfill and is also a danger to human health. Placing sustainability at the heart of its business model, Tema Moda creates limited edition collections to avoid over-production and minimise waste.
But what exactly does sustainability mean in the fashion industry?
Sustainable fashion refers to brands that source, manufacture, distribute and sell their goods in a manner that minimises their environmental impact.
With this background, the clothing and textile industry today employes some 300 million people across the value chain, a large proportion of them women. According to research conducted by Ellen MacArthur Foundation, some clothes are discarded after only having been worn 7 to 10 times.
With this said, let’s identify a few stats to give more context. The total amount of clothes that we buy creates over 533 billion tonnes of CO2 and 8.3 trillion tonnes of dye-polluted wastewater each year – from the drying process alone. If we continue to buy these types of clothing that generate such CO2 level, then it is predicated that we will reach 2.5 gigatonnes by 2050. It is not where we want the fashion industry to be.
Research has shown that if textile dye houses around the globe were to switch to waterless dying systems 470 billion tonnes of CO2 and 7.9 trillion litres of waste water could be saved from damaging the environment each year.
According to United Nations Environment Program (via Bloomberg), the fashion industry is responsible for the production of 10% of the global carbon dioxide output and accounts for one-fifth of the 300 million tonnes of plastic produced globally each year. According to the Launch Metrics Sustainability Report “Making Sense of Sustainability”which was produced in partnership with the Camera Nazionale della Moda”, very few brands know where their products come from in the supply chain, and even fewer of them have entered into conversations with those suppliers to reduce their carbon footprint.
This complexity and lack of transparency only adds to the problems that the fashion industry is confronted with.
So, what are we going to do about it?
Firstly, we can start by choosing eco-friendly fabrics. This would be a significant step for a more sustainable future in the fashion industry.
Fabrics that significantly minimise the impact will dramatically reduce the damage that we cause to our planet. Such alternatives could include choosing organic and chemical free farming, use of recycled materials, circular manufacturing processes and sutainable products for end-of-life disposal.
What are considered better fabrics and which ones to avoid?
At the top of our fabric list is organic cotton, not to be confused with conventional cotton. Organic cotton is one of the most natural fabrics available. Organic cotton is grown without pesticides and synthetic fertilisers and processed with no chemicals. Overall, using 62% less energy and 88% less water.
Second on our list is organic Linen, an eco-friendly natural fabric. Linen does not require a lot of water and is not chemical intensive. Organic Linen is derived from the flax plant. The plant grows mainly in Europe, which makes it a little more of a luxury commodity.
Linen is said to be super light and a more breathable fabric. Linen also feels very elegant on the skin.
Another fabric on our list is ecological viscose, but do not be confused with the conventional viscose. There are many varieties of viscose, but for the fabric that we use at Tema Moda, it is the ecological viscose. In Europe, certification of ecological viscose is highly examined and is certified as a sustainable fabric. The certification is a collaboration between Greenpeace and the European Union. The certification identifies the exclusion of over 1000 toxic substances commonly used in the textile sector.
There are also a number of fabrics to avoid, but for the purposes of this newsletter we will only identify a few and these include the famous polyester. Polyester is widely used in clothing items and by most fast fashion brands. Polyester is non-biodegradable, which means that it can take up to 20 to 200 years for the fabric to break itself to landfill. It is also well-known that large amounts of water is used for cooling in the energy-intensive process to produce polyester. This is significantly damaging in regions where water is scarce, resulting in reduced access to clean drinking water. Not to mention, the excess water from production is full of chemical dyes and can cause harm to plants, animals and humans.
Polyester also releases microplastics through use and especially during washing. It has been identified that each washing cycle may release over 700,000 mini plastic fibres into the environment. Microplastics add to pollution and are harmful to marine life when ingested.
Another fabric to avoid is acrylic. Acrylic may be commonly used for sweaters, hats, gloves and rugs. Acrylic is considered a warm fabric and hence used for these types of products. However, the final product may not be so flattering because acrylic is not recyclable and can lay in landfill for over 200 years.
Invest in your wardrobe for quality.
At Tema Moda our ready to wear collections and products are made in Italy, with a strong focus on sustainability and the environment. Our passion for fashion and the environment drives us to create elegant, sustainable women’s clothing that is made to last and to provide the finest product made by local artisans.
Sustainable Italian Elegance – Made with Amore, Always!